Sustainable Forestry Initiative Releases New Standard - Page 2 of 2

By Gail Nickel-Kailing

• Forests with exceptional conservation value: Clarifies the term "Forests with Exceptional Conservation Value," and makes it clear they include areas with critically imperiled and imperiled species and communities.

• Biodiversity: Promotes the conservation of biodiversity hotspots and high-biodiversity wilderness areas as defined by Conservation International.

• Emerging topics: Recognizes that sustainable forestry makes an important contribution to addressing climate change and adapting to changing ecosystems.

• Biotechnology: Addresses the use of genetically modified trees under the research objective because they are not commercially grown or available in North America.

• Public reporting: Requirements for public reporting have become a new objective for greater emphasis.

The SFI 2010-2014 Standard took effect on Jan. 1, 2010 and participants have up to one year to implement the changes.

About the Author:

A business adviser and problem solver, Gail Nickel-Kailing, managing director, Business Strategies Etc., is a nationally recognized speaker on a wide range of subjects. And as an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of "beats," particularly printing and mailing, including print on demand, variable data printing and direct mail.

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Gail Nickel-Kailing Author's page A business adviser and problem solver, Gail is managing director of Business Strategies Etc., which provides strategic marketing and business planning services and manages the execution of marketing communications tactics that help companies:
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.

Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.