Statistics show individuals are choosing to step away from their computer-driven lifestyles, even if it’s only for a few days out of the calendar year. Sitting on a couch, controlling a digital game of beach volleyball in the Caribbean doesn’t quite live up to the real thing, so resorts and airlines continue to benefit. According to the Travel Industry Association, the industry as a whole saw an increase in profits last year. International air revenue passenger miles during 2007 rose 7.4 percent from figures reported in 2006. Furthermore, hotel/motel room receipts climbed 4.8 percent in comparison to December 2006. And fortunately for print manufacturers and distributors serving the hospitality industry, success still depends on tangible printed products just as much as travel agents’ success hinges on destinations.
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