By
Sean Norris
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
Read on as Varricchio talks shop.
Print+Promo (P+P): How do you set goals for yourself? For your business?
Jill Varricchio (JV): Both my sales and business goals are crafted based on our required volume, margins, and return on my effort and time. We review and compare to prior years with an eye on what worked, and identify any key factors that impacted outcome. Then, we quarterly target each market segment and region. Since we are in the creative solution business, I like to weave "new, hot, trendy" into my sales mix. A fresh thought to this process keeps it interesting for all involved.
1 Comment
View Comments
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Related Content
Comments