Read on as Greene reveals his bold, different, memorable approach.
Print+Promo (P+P): How do you set goals for yourself? For your business?
Rick Greene (RG): For a couple of decades, I was a fierce goal-setter, and insisted my salespeople set and strive for specific goals. At the end of each year, what actually ended up happening bore little resemblance to what we set out to accomplish 12 months earlier. HALO expects me to hit certain goals, and I hit them—but I don't set goals for myself anymore. Each day is an opportunity for excellence, to be better than yesterday, to reach out and help someone, to make the world a better place for branded merchandise. You can't set goals. It's just wishful thinking based on what might happen. Go out there and be superb, help those around you, solve problems and kill it, every single day.