Tasteful Advertising

Looking to rack up some serious grocery bills with your biggest clients? Check out these great edible promotions, complete with tips and ideas for use from the suppliers who sell them. (That's like getting cooking tips straight from the chef, if the chef was also telling you how to get rich or how he's going to start charging you for all those "samples" you keep ordering.)

Fortune Cookies—A La Carte

What Makes Them Great: "Besides the low price point, the flexibility is enormous. The custom message inside can be changed to cover different aspects of a promotion, the wrapper can be printed to make a more complete presentation, the cookies are available chocolate-dipped for a higher-end piece and the cookies can be packed in carry-out containers or other packaging to create a complete custom package. Because the message is hidden, the cookies can be used in contests with one or more winning messages. Additionally, several messages can be combined in a package of cookies to cover many advertising points for the client." — Mike Shulkin, president of A La Carte

For more information, visit www.alacarteline.com.

The Advertising Mint/Candy/Gum Box—Admints & Zagabor

What Makes It Great: "This is an exclusive item from Admints & Zagabor, and offers five full sides of advertising. Clients can design five sides of the box with magazine-quality four-color process artwork. Each box lasts an average of one week and gets viewed an average of 20 times. At a cost of only $0.192 net, this works out to be less than $0.01 per impression. This product is so functional that it can be used for any type of advertisement. It's great for trade shows, salesperson leave-behinds, new product introduction, driving traffic to a website or physical location. We can also put coupons and scratch-off options on the box as well."— Glen Hersh, vice president of sales for Admints & Zagabor