Team Concept Launches “LuxFX” Decorative Print Designs with JETvarnish 3D Special Effects
For the last 21 years, Team Concept, based in Carol Stream, Ill., has been an innovative leader of the Chicagoland printing industry. In 2018, as a growth strategy to establish a competitive advantage for their customers and partners, it invested in an MGI JETvarnish 3D digital print enrichment press from Konica Minolta. Now, one year later, the company has announced a new brand of decorative and dimensional print solutions called “LuxFX” to maximize the impact of brand messages by delivering sensory print communications on a national level.
Profile of a Trade Printer
In addition to offering a complete spectrum of direct commercial printing and finishing services, Team Concept has also specialized in serving and supporting its professional peers and colleagues in the business as a top trade printer able to provide outsourcing assistance on specialized applications, complex custom projects, long-run offset production and short-run digital work.
The supplier’s expertise and growth in developing JETvarnish 3D-based promotional marketing campaigns and packaging designs for clients led to the decision to expand the business and launch the LuxFX brand.
“Our LuxFX brand of specialty digital finishing services range from simple, flat 2D clear gloss highlighting to the most intricate and elegant of sculpted 3D dimensional textures,” said Tony Rouse, president of Team Concept. “The embossed Variable Data Foil (VDF) options of the MGI JETvarnish system allow us to produce both alpha-numeric text and graphic images on a unique personalized or customized project basis with eye-catching optical reflections of light that capture people’s attention in a way that standard color printing cannot. We blend metallic colors and holographic films with the designs to create impressions that people remember. That’s what buyers, brands and agencies are looking for.”
Project Peacock Premiere
To celebrate the new LuxFX initiative and demonstrate how its JETvarnish 3D-powered digital special effects provide optical and sensory advantages that add value to a vast spectrum of print applications, Team Concept joined with Konica Minolta and MGI to create a special series of four commemorative souvenir boxes for attendees at the recent Project Peacock Print Fair held in Chicago.
In honor of the occasion, each of the small folding cartons was produced with different peacock bird designs, 3D textures and a variety of four different embossed metallic colored foils from Crown Roll Leaf.
The Brand Marketing Perspective
Deborah Corn of the Print Media Centr created the Project Peacock program as an educational “Printspiration” platform of industry engagement to connect print buyers (brands, agencies, brokers and designers) with printers and vendors. The 2019 North American tour of print fairs has been a growing phenomenon of interest to all members of the printing marketplace ecosystem and supply chain with upcoming visits to Los Angeles (Sept. 12) and Toronto (Nov. 7) also scheduled.
Therefore, the Chicago Project Peacock Print Fair was a perfect opportunity for Team Concept to officially mark the debut of its LuxFX special effects portfolio by contributing some memorable examples of the accelerating market demand for dimensional design and sensory print production to participants.
PRINTING United Exposition & BRAND United Conference
Two sets of Team Concept’s “Peacock Boxes” featured promotions for the highly-anticipated inaugural PRINTING United exposition and BRAND United conference that will be held in Dallas, from Oct. 23 to 25. Konica Minolta and MGI are Diamond Sponsors of the PRINTING United event and have sponsored the entire U.S. tour of Project Peacock Print Fairs this year. PRINTING United will also be the exclusive venue for several Konica Minolta and MGI “world premiere” new product announcements and demonstrations. All members of the printing and packaging industries are encouraged to attend.
GLGA & PIA Participation
As a member of the Great Lakes Graphics Association (GLGA), regional affiliate of the national Printing Industries of America (PIA), Team Concept was joined at Chicago’s Peacock Print Fair by Joe Lyman, President of the GLGA. The GLGA also co-sponsored the event and distributed copies of a new official PIA publication called the “Style it Up” guide for print buyers and brands to become more informed about the advantages and value of adding digital special effects to print campaigns. This 16 page booklet was produced with JETvarnish 3D technology and co-sponsored by Konica Minolta and MGI.
The preceding press release was provided by a company unaffiliated with Print+Promo. The views expressed within do not directly reflect the thoughts or opinions of Print+Promo.
Related story: Another Banner Year for Wide-Format Printing