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I've developed and implemented social-media strategies for a variety of organizations—for-profits, nonprofits and individuals. For all of them, I've discovered that when it comes to social media, it's important to remember the 5 "P's":
1. Plan
Identify what you hope to accomplish and create a strategy to take you there. Too many small businesses dive into social media because they "have to," and don't consider a plan of action before they do so. Make a list of what you want to accomplish. Is it to gain more exposure? To get a higher attendance at your annual fundraiser? To increase sales?
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