A Marriage Made in Heaven
Boy meets girl. Boy falls in love with girl. The two marry and live happily ever after.
Now, apply this concept to TransPromo. Simply put, think of this technology as a marriage between transactional documents, such as financial statements from credit card companies, banks or utility providers, and an explanation of benefits or invoices from your healthcare insurer and promotional messages. The "Promo" part can be promotional offers including those typically found in direct mail, coupon mailings, cross or up-sell offers, inserts rewards or loyalty programs, explained Scott Baker, vice president of business development at Boston-based GMC Software Technology.