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And, while TransPromo is essentially a union of transactional data and marketing messages to bring about a sales-based response, it serves other purposes. For instance, it can be educational, provide money-saving tips or offer advice. Companies can potentially profit from each customer communication, and an exchange is created that maintains a healthy, prosperous relationship.
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- People:
- Scott Baker
- Places:
- Boston
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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