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One potentially lucrative avenue is direct mail. According to the Direct Marketing Association (DMA), in 2003, approximately $49 billion was spent on direct mail services—including postage, agency fees, printing and bindery—up from $39.6 billion in 1998. That represents an average annual growth of 4.6 percent, and the DMA projects growth rates of 4.9 percent annually from 2003 to 2007, with a total of $60 billion in direct mail spending in 2007.
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- Companies:
- FormStore
- Ward/Kraft
- People:
- Lindsay Gray
- Paul Edwards
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