The Cold. Hard. Facts.

Individual product sectors proved to be a mixed bag. On one hand, several categories were on the rise. For instance, labels and tags sales were up at $585.5 million (2008: $567.6 million) and direct mail sales reached $108.7 million (2008: $89.9 million).

Categories including digital print and e-commerce saw improvements far from modest—perhaps a strong indicator of the industry’s direction. This year, digital print achieved $90.1 million (2008: $43.6 million), while e-commerce climbed up to $37.2 million (2008: $9.2 million).