The Cold. Hard. Facts.
How the printing industry fared during turbulent times
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Individual product sectors proved to be a mixed bag. On one hand, several categories were on the rise. For instance, labels and tags sales were up at $585.5 million (2008: $567.6 million) and direct mail sales reached $108.7 million (2008: $89.9 million).
Categories including digital print and e-commerce saw improvements far from modest—perhaps a strong indicator of the industry’s direction. This year, digital print achieved $90.1 million (2008: $43.6 million), while e-commerce climbed up to $37.2 million (2008: $9.2 million).
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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