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"From my experience at trade shows, neophytes don't want anything to do with commercial printing. If you want to keep selling printing, you'll have to sell commercial printing as well," said Joe Kulis, director of sales for Ed Garvey & Company, Niles, Ill.
According to Kulis and other commercial printers who sell to distributors, education about commercial printing technology and terminology is a must.
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- Companies:
- Victor Printing
- Places:
- Niles, Ill.
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