The Perfect Couple?
The combination of direct mail and e-mail marketing can be an unbeatable strategy if put together correctly
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Ethan Boldt
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Getting into a prospect’s home with your direct mail piece is akin to crashing his or her party. If it’s an event you want to attend (of course it is!)—and where you’ll increase your chances of starting or improving that relationship—then you’re going to have to do better than arriving in the same old mail piece, no matter how well-dressed.
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Ethan Boldt
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