The Perfect Couple?
The combination of direct mail and e-mail marketing can be an unbeatable strategy if put together correctly
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Ethan Boldt
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Before tiring of this metaphor, consider the only way this dual approach works is if the mediums are present as a united front. The days of going solo—or often worse—as the bickering couple are over. So while it wasn’t love at first sight, with direct mailers and online marketers vying over budgets and sales credit, and perhaps viewing each other with some degree of skepticism, their similarities and differences alike actually make them stronger as a duo.
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Ethan Boldt
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