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That one time out of 10 though? That's when you hit one of the rare speed bumps in selling to the thirsty. A client forgot to order water bottles for a 5K that is next week, your biggest barware customer is getting bored with the same old pint glasses, or, even worse, a brand-new customer has an unbelievably big marketing budget, but can't seem to find a drinkware piece nice enough to spend it on.
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