The Financial Market Pays Off
Unique solutions targeting financial institutions create a wealth of opportunity.
Business forms distributors can get a piece of the competitive financial market pie by looking beyond sales of core, commodity-type products to specialized solutions that enhance security and cut operating costs for banks, mortgage companies, brokerage and investment firms, and lending and leasing institutions.
It's all the better if those solutions include patented products. "This is where the real profits are generated," said Dan Hopkins, national sales manager for Roanoke, Virginia-based Info- Seal. "Because the items are not available from other sources, competition is virtually eliminated. And, distributors can sell them at better margins."
Hopkins was one of the suppliers conducting industry insight sessions at the Print Solutions trade show, held Oct. 3 to 7 in Chicago. During the seminar entitled Patented Products for Banks—How to Create Value in Your Relationship, he introduced his company's new, patent-pending PinSeal for secure mailing of account and PIN numbers. "We're seeing tremendous growth in PIN number use as a result of online account management services," observed Hopkins. "The ability to mail PIN number confirmation/notification pieces safely and effectively is increasingly a big concern."
Designed as a simplexed or duplexed, Z-folded, pressure-sealed self-mailer, PinSeal features a die-cut window covered by a pull tab that has the PIN number printed on the reverse side. The tab detaches to avoid the PIN number's being left intact with the document bearing the name and account number for safe keeping.
"Feedback from financial institutions indicates an ongoing need for more and better-preforming security features," Hopkins continued. "Although the major directs dominate in much of the financial marketplace, the door is not closed to the independent distributor who can say, 'Look, I have a more secure way for you to do business,' and then presents the buyer with an innovative, patented product."