The Flesh Company Turns
P+P: How are you applying the lessons mentioned above to moving the company into the future?
Bob Berardino: When I joined the organization in 2002, the focus was our approaching 100th anniversary. It did not take long to understand that the expectations of our customers, our associates and our suppliers extended far beyond that benchmark. Today, we continue to focus on delivering a quality product at a competitive price. We continually invest in people, processes and technology to better communicate with and understand the needs of our clients. While we are not yet counting down to our next centennial celebration, we are constantly evaluating how we can be of better service to our customers, our associates and the industry.
RF2: Our management team is constantly reviewing new technologies and making significant investments in our equipment. For example, in the last two years we've invested several million dollars into both new equipment and software to run the business. To stay in tune with our customers, we've added additional sales staff who are continually traveling, seeing clients and gathering industry insight. We are using new digital online technologies to stay in touch with customers and prospects. A very exciting part of our future is that my youngest daughter, Jillian, has joined the company. I never pressured my kids to become part of the business, but she chose to come on board because she wants to see the company continue to excel for another 100 years. She has a fresh outlook on the business and no blinders on for where she can lead it.
P+P: Any thoughts on the future of this industry you'd like to share? How do they relate to what you're planning with The Flesh Company?
RF2: Our focus will be on supporting our current customers and the business document market as we still see that as a very viable business model. Naturally, we will continue a strong presence in the value-add segments of security printing, health care, labels and integrated products, as these areas continue to show growth and new applications. Our scanning and data capture business unit is on the leading edge of its industry, which is another segment of the information flow arena. As my daughter Jillian comes into the business, it's very satisfying to know that another generation will be here to continue providing jobs for our associates and quality products for our clients for many years to come.