Brave New Mail
The future of direct mail depends on marketers’ responses to demands for relevant mail and rising costs amidst shrinking budgets
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With the rapid increases in technology, new marketing platforms, retiring baby boomers leaving the work force and generations X and Y coming up through the ranks, the industry is adapting. Here, experts reflect on the changes they see in the industry, trends they believe will shape future control mailings and what the next generation of marketers needs to know to keep the industry thriving.
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Brittany Brouse
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