Brave New Mail
The future of direct mail depends on marketers’ responses to demands for relevant mail and rising costs amidst shrinking budgets
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Today’s prospects want targeted and valuable messages they can respond to quickly and efficiently. Improved targeting heightens the message value to the customer. “I think what people want is relevance. It’s only junk mail if it’s not relevant to you,” shared Nancy Harhut, SVP and managing director of relationship marketing at Boston-based Hill Holiday Direct.
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Brittany Brouse
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