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Direct mail is a profitable market with strong growth potential.
According to BFL&S' 2003 Top 100 Distributors' survey, direct mail sales rose to $141 million—a 6 percent increase from $135 million in 2002. Furthermore, the Top 10 sold $55 million in direct mail.
By most estimates, these figures dim in comparison to other market sales figures. For instance, the survey reported that in 2003, commercial printing grossed an impressive $488 million in sales, and promotional products' sales totaled $345 million. Nonetheless, industry experts agree that no matter how small, direct mail has a noticeable presence in the forms industry.
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