The Future Looks Bright for Direct Mail Sales

Roger Buck, national sales representative at Ward/Kraft, Fort Scott, Kan., admitted that his company is the "new kid on the block" when it comes to direct mail. Despite its rookie status, Buck pointed out that Ward/Kraft has seen a significant rise in direct mail sales in 2003. "We have seen an increase even though we are just moving into the market. However, we feel that segments of the direct mail market will grow and have great potential, particularly when the mailing piece can be married to other technologies, such as integrated magnets, plastic cards and four-color process pressure-seal forms," he explained.