SOI Direct Mail: Building Stronger Connections on Paper
The future offers even more effective ways for mailers to engage and delight customers
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Jean-Baptiste%20Alphonse%20Karr<%2Fa>%20wrote‚%20"plus%20ça%20change,%20plus%20c'est%20la%20même%20chose,"%20which%20roughly%20translates%20to%20"the%20more%20things%20change,%20the%20more%20they%20stay%20the%20same."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fthe-future-offers-even-more-effective-ways-mailers-engage-delight-customers-418786%2F" target="_blank" class="email" data-post-id="3163" type="icon_link">
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In the mid 1880s, when pioneers were just beginning to test the concept of direct mail, the French journalist Jean-Baptiste Alphonse Karr wrote‚ "plus ça change, plus c'est la même chose," which roughly translates to "the more things change, the more they stay the same."
This proverb seems appropriate as we think about the future of our industry. So often we focus on the changes: the technologies, the regulations, the market demands. Yet these changes do not affect reality on a deeper level. Consumers long for a connection. They want to be reached, recognized and understood. And no other medium can get in front of a consumer with the reliability and impact of a tangible mail piece.
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Patrick Brand
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