SOI Direct Mail: Building Stronger Connections on Paper
The future offers even more effective ways for mailers to engage and delight customers
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Ten years from now, our industry will be different—and yes, the pace of change will only accelerate. However, as you consider the seven-point forecast below, chances are you will recognize yourself. If one thing is constant, it's that leaders in the print and mail industry will take advantage of every tool possible to deliver the most dynamic, most welcome, most personal communications.
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Patrick Brand
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