SOI Direct Mail: Building Stronger Connections on Paper
The future offers even more effective ways for mailers to engage and delight customers
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Direct mailers will excel in these seven areas over the next 10 years:
1. Data-driven print. Offset printing and pre-printed stock will fade as the print and mail processes become even more integrated. Each mail piece will start as a plain piece of white paper, and every component, from the envelope to the letter and insert, will be digitally printed and assembled as part of a single in-line operation. Software advancements will make it possible to optimize space, automatically making real-time decisions on page count and page layout based on the recipients' potential ROI.
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Patrick Brand
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