SOI Direct Mail: Building Stronger Connections on Paper
The future offers even more effective ways for mailers to engage and delight customers
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Jean-Baptiste%20Alphonse%20Karr<%2Fa>%20wrote‚%20"plus%20ça%20change,%20plus%20c'est%20la%20même%20chose,"%20which%20roughly%20translates%20to%20"the%20more%20things%20change,%20the%20more%20they%20stay%20the%20same."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fthe-future-offers-even-more-effective-ways-mailers-engage-delight-customers-418786%2F" target="_blank" class="email" data-post-id="3163" type="icon_link">
Email
Email
0 Comments
Comments
Some production houses have already invested in these capabilities, but in the years ahead everyone will need to become experts at monetizing data and intelligence.
2. Total personalization. Spraying on a name and address won't cut it in the direct mail industry of the future. Increasingly, marketers recognize that mail is a visual media—and the most compelling sales pitches will utilize bold, personalized imagery. Today, mailers may test what color headline works best overall. In the coming years, they will know what color works best as it relates to each and every mail recipient.
0 Comments
View Comments
Patrick Brand
Author's page
Related Content
Comments