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Companies across the board have built quite the collection of buzzwords over the years. When a phrase becomes obsolete, it’s immediately replaced with something better—or in market speak, “the next big thing.”
Honestly, many of these terms make me cringe. This gem may sound familiar: “Our company follows a ‘customer-centric’ business model. No matter the request, we provide ‘value-added solutions’ by ‘thinking outside of the box,’ which makes it a ‘win-win’ situation for everyone.” Aren’t we all “thinking outside of the box” at this point?
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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