Augmented Reality & the Future of Printing
Interactive print is blurring the line between paper and digital media. But does it work for printed and promotional products—and is it here to stay?
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Sean Norris
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OK, Raimo, you got me, it is kind of magical—and now I'm scanning away like a grocery-store cashier on a Sunday morning. I scan a segment titled "Heroes of Interactive Print," profiling Dutch comics magazine and recent augmented-reality adopter Eppo, and a clickable link directs me to the magazine's subscription page. I scan an ad, and a link to the advertiser's webstore appears. I scan a white Stutterheim raincoat, and a yellow Stutterheim raincoat appears beside it, along with a poll asking which variant I like better. (For the record, I voted yellow.)
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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