Augmented Reality & the Future of Printing
Interactive print is blurring the line between paper and digital media. But does it work for printed and promotional products—and is it here to stay?
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Sean Norris
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Augmented reality essentially enables publishers to do in print anything that can be done on the Internet—Layar allows for links, slideshows, polls, Twitter feeds (updating in real time), HTML widgets and more—making the gap between print and digital media seem less like the Grand Canyon and more like a crack in the sidewalk.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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