Augmented Reality & the Future of Printing
Interactive print is blurring the line between paper and digital media. But does it work for printed and promotional products—and is it here to stay?
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Sean Norris
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Maxim, Esquire and a number of other magazines have released augmented-reality issues (Esquire as far back as 2009). Ikea added augmented reality to its 2013 catalog. Nissan used Layar in a massive Canadian-newspaper ad campaign for its 2013 Altima, resulting in more than 6,500 page views at a 42 percent click-through rate and a 65 percent increase in Altima test-drives. (Nissan would also win Canada's top advertising award for the campaign.)
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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