Augmented Reality & the Future of Printing
Interactive print is blurring the line between paper and digital media. But does it work for printed and promotional products—and is it here to stay?
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Sean Norris
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"What AR does is provide a positive approach to this negative connotation which print has gotten the last [few] years," says Maarten Lens-FitzGerald, co-founder of Layar and host of the workshop I'm attending. "And also, because it's easy [to use], it's easy to embrace, so in the case you saw with Nissan, because it was AR they were able to come up with these ideas and come up with such a large project [that] was also different from what they did before."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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