Come Together
The integration of marketing and sales doesn’t have to be complicated
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There are big rewards when sales and marketing are effectively integrated, including improved operating performance and outstanding financial results. Here are five tips to make integration a success.
• Beware of the quick fix. Most organizations use Band-Aid approaches, such as integrating data sharing or changing incentive compensation systems, without looking at the whole picture. Instead, create a long-range plan to address a complex set of barriers.
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- Mac McIntosh
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