Come Together
The integration of marketing and sales doesn’t have to be complicated
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• Promote team players. Some say, sales and marketing “personalities” are two very different animals. These two groups think differently, act differently and approach the same customers with very different points of view.
When integrating these divergent cultures, have marketing and sales staff both report to the same department head. Joint department meetings and problem-solving teams can break down barriers that no new technological fix could achieve. Then, promote those who are cooperative team members.
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- Mac McIntosh
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