P2M:

Second, we include a device-readable code: QRs are great for the moment with 3D and better ones to come. Barcodes are dead. In addition, we print a "text-to" legend that prompts the reader to reach our customer. The trick is for us to own and control both linkages. This means providing the visual code, the typographic text-to name and short-code, the landing page and, most importantly, the data acquisition once the mobile device has connected to the landing page. Call this the generation of an outbound database. It contains much more than a name and number; and it's yours to maintain for each client.