SOI Labels & Tags: Beating the Odds
The labels and tags industry manages to overcome
the impossible
By
Sean Norris
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While labels and tags suppliers never got triumphantly carried off the field by their teammates like Rudy did, their success is just as inspiring. Surviving the recession has been difficult, and some of the other product sectors weren't as fortunate.
"The labels and tags industry has generally done better than many other industries during the economic downturn," said John Shanley, president of Labels West Inc., Woodinville, Wash. "While there certainly are those companies that didn't make it through the downturn, I believe most companies learned valuable lessons about their operations and how to make themselves more efficient. The result should be much better [and] stronger companies when the economy improves."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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