SOI Labels & Tags: Beating the Odds
The labels and tags industry manages to overcome
the impossible
By
Sean Norris
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"Based on last year's sales, we saw a substantial growth in labels and tags," said Tony Heinl, executive vice president of Repacorp, Inc., Tipp City, Ohio. "We saw sales increases in all markets—stock, custom, RFID, digital and flexo. I believe the Freedonia Group projected correctly."
Obviously, the general trend toward sales growth is a good thing, but it is far from the only positive change suppliers have experienced. Shanley pointed to technological improvements that allow for shorter run lengths and more rapid response times as one example.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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