State of the Industry (SOI) 2011: A Long Journey Home
Any print professional would be hard-pressed to argue with the boldness of the following statement: "Add value or die."
According to Andrew Paparozzi, vice president/chief economist for the National Association for Printing Leadership (NAPL), the situation has gotten so tough that it requires companies to get very serious. But adding value is just one thing printing companies should do to try and dig themselves out of the rubble of the crumbled economy.
Other things, which Paparozzi outlined in the NAPL's recently released State of the Industry Report, include:
• One second of lax attention—one second of recovery complacency or thinking you've got it all figured out—and you're gone.
• Without a plan you just float along. Success doesn't happen without knowing what you want to do.
• We can do more with less. The key is to prevent bad habits from creeping back in as recovery progresses.
• If you aren't thinking differently, you aren't in business. For example, there's plenty of opportunity out there, just not in the same old places or by doing the same old things.
Paparozzi also referenced the following statement from the NAPL report: "Now recovery is what we make it. Continuously build productivity, competitiveness and value to our clients and we participate fully. Expect recovery to make everything right and we get left behind."
NAPL Senior Economist Joseph Vincenzino piggybacked on those thoughts.
"An improving economy will act as a relief valve for the extreme pressure many businesses found themselves under during the recession, but a relief valve is temporary—it doesn't lead to a permanent fix and it doesn't create the changes needed to be successful going forward," he said. "Those changes will have to be generated internally. In other words, we need to generate our own recovery—our own future—to be successful. Our new State of the Industry Report provides guidance and assistance for doing just that."