The Password is “Mobility”

Distributors must be more enterprising than ever these days. Finding new opportunities through innovative products and emerging markets is essential to their success.

Consider this month’s mystery product, for example. It’s a perfect combination of wireless technology—which is becoming increasingly more available and affordable—and value-added paper and label products.

Check out the following clues to guess what the product is:

• It involves a commodity product which enables mobile printer technology to get the job done.

• It typically generates repeat sales.

• It offers end-users convenience and efficiency to conduct remote applications.

mystery product revealed

Indianapolis-based Printing Technologies, Inc. (PTI) specializes in the manufacturing of custom and stock roll and fanfold media for all mobile printer applications. Whether end-users need a blank label or a custom printed ticket or tag, PTI can provide distributors with effective solutions to fit customers’ budgets.

“The use of mobile printers has increased dramatically in recent years,” said Dean Jewell, sales manager. “This is creating a huge opportunity for paper and label sales, as more businesses take advantage of the benefits of mobile printing technology.”

The uber convenient devices increase productivity, reduce operating costs, improve customer retention, boost revenue and improve cash flow by enabling remote and in-field payment collection. Here are just a few applications where mobile printers are generating major benefits:

• Valet and rental car receipts—Mobile printing technology allows for accurate, legible documents, such as work orders, receipts, invoices, compliance reports, and inspection notices and labels.

• Route accounting and delivery receipts—Mobile receipt printers save time, allowing route drivers to increase revenue by visiting more customers each day or to increase sales opportunities by spending more time with each customer. Portable printers can be used to print route maps or driving directions, provide customers with updated receipts, accept payment and document future orders.

• Warehouse and distribution center documents—By printing inventory and shipping documents at the point of use instead of a central barcode printer, portable thermal label printers, which produce high-quality barcodes, reduce processing time and errors caused by unreadable or incorrectly placed barcodes.

• Service receipts—Mobile printers can be used in restaurants and other hospitality venues where efficiency and customer satisfaction determine profits. Table-side transactions save time, promote faster turnover of tables and offer customers a greater sense of security.

• Parking tickets—Mobile receipt printers have significantly reduced data processing costs and increased revenue from fines, due to both improvements in productivity and the indisputable accuracy of citations and parking tickets. In addition, mobile label printers have improved evidence management and tracking through the use of barcodes.

The most common media widths used in label, ticket, receipt and invoice applications are 2”, 3” and 4”, and custom sizes are also available. “However, sizes vary greatly depending on applications. As a custom house, we produce the best length for the customer,” cautioned Jewell.

“The first step in defining a successful mobile printing solution involves examining business procedures, the workflow and the mobile environment in which the printers will be deployed,” continued Jewell. “Not all print technologies, print media and printer communication options are suitable for every mobile application. Partnering with a knowledgeable supplier will ensure success and repeat sales.”

For more information, visit www.ptionaroll.com, call (800) 428-3786 or e-mail info@ptionaroll.com.