The Path to Survival
Once a staple of the print industry, continuous and multipart forms have taken on a supplementary role.
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Sean Norris
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It was late 2011, and the United States Postal Service (USPS) was in trouble. Operating costs were rising almost as rapidly as mail volume was declining, and the organization was hemorrhaging money. So, in a bid to stay relevant and stave off impending bankruptcy, the USPS ran a TV commercial:
A refrigerator has never been hacked. An online virus has never attacked a corkboard. Give your customers the added feeling of security a printed statement or receipt provides—with mail. […]
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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