The Path to Survival
Once a staple of the print industry, continuous and multipart forms have taken on a supplementary role.
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Sean Norris
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That kind of erosion—the market has shrunk 10 percent each year on average since the peak in 1997, said Urness—has taken its toll on the forms business. And while much of it is directly related to the rise of the laser printer and the shift to digital alternatives, technology has only been part of the problem.
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E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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