The Pressure Is On Mailers
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While traditional mailers are not obsolete, pressure seal continues to set the pace in the self-mailer market
WITH THE RISE in the popularity of pressure-seal mailers, conventional mailers have taken a hit, but they are a long way from being obsolete.
"We have seen some erosion in the market for traditional mailers, due to the increased installation of non-impact printers, but heavy demand for the product still remains," said Deanna Day, senior brand manager at Montrose, Alabama-based PrintXcel, A Quality Park Brand. "Customers who have not made a software or hardware transition still depend on these products and their utility."
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