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Trevor Gnesin (TG): It is a really fragmented industry. Everybody was trying to do their own thing, but choosing nothing. It's so broad, and the frame of it we have to work with is so confusing, that to try to do it as individual [companies] was very difficult. So, we got together as a group to try to work it out, and [with] the knowledge that everybody had, we pooled our sources together to come up with an organization that can make a difference to the industry.
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- Places:
- Tustin, Calif.
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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