Cracking the Code
QR codes are everywhere—but are they working? And are they here to stay?
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Sean Norris
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Nowadays, QR codes are everywhere. They’re a fixture of new media marketing, popping up on everything from billboards to wine bottle labels to edible cupcake decorations. But how long can their popularity last? Can QR codes continue to be effective marketing tools now that their novelty value has worn off? And if so, what can they do for your business? Read on to find out.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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