The Roland 700 Gives Great Dot
Before deciding on a new 40˝ offset system, SouthPrint, Columbus, Ohio, created its own print quality test project to put three major press makers through their paces. Westmont, Illinois-based MAN Roland’s ROLAND 700 emerged as the winner. Tod Haman, SouthPrint owner and president, devised the quality test based on his major fashion industry clients’ requirements. “We found the ROLAND 700 is capable of producing the finest dot and solids in our market,” he said.
SouthPrints’ high-end fashion work includes retail store point-of-purchase signage, as well as collateral material. The ROLAND 700’s ability to handle a wide range of substrates up to 40 pt. will have a positive impact for those applications, as will its short-run capabilities. “They expect very quick turnaround on print projects and excellent reproduction of flesh-tones of models and accuracy in matching the colors of their products,” noted Haman.
He added that press checks will be faster, and a variety of automated features will increase productivity and raise profitability. But, the biggest time and money savings will be derived from the press’ printnet operating and networking system. The company intends to use the system as a digital backbone that will facilitate computer integrated manufacturing (CIM). The new press will also allow the company to print signage and packaging products on heavier substrates and provide inline coating.
SouthPrint is scheduled to host two “Printing for Creatives” seminars at its facility. Conducted by MAN Roland, the events will be aimed at art directors, graphic designers, ad agency executives and corporate marketers who want to become more savvy print buyers.
For more information, visit www.manroland.com or www.southprint.net.