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Maria Raha
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Whether a household’s mailbox revealed a Sears Modern Home offer, political promise or something else entirely, direct mail marketing has come a long way, and faces a changing market year in and year out. Even with the Web and near-ubiquitous use of e-mail for free advertising and promotions outshining Ward’s ingenuity, the tried-and-true medium has nestled into a new, powerful niche.
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Maria Raha
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