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Maria Raha
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According to a recent Infotrends study called “The Future of Mail 2006: Direct Mail, Transaction and ‘Transpromotional’ Documents,” 2005 saw the mailing of 114 billion North American direct mail pieces. And, according to United States Postal Service (USPS) senior public relations specialist Joanne Veto, “Direct or advertising mail (what we call standard mail) is outpacing first class mail. It eclipsed first class mail for the first time in the history of the postal service during fiscal year 2006.”
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Maria Raha
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