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Sean Norris
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What you might not know is just how cutting-edge paper is, how many varieties there are and their myriad applications. Paper manufacturers, facing increased pressure from digital competition, have been innovating like never before, resulting in a host of new products and features.
That's good news for distributors looking to diversify their product offering or start selling paper outright, but it's a lot to keep track of. Don't know about digital substrates, synthetic materials and sustainability features? Don't worry. Read on for an update on all that and more.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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