Tech trends
For as long as the Internet has existed, analysts have predicted the impending demise of print, and by extension, paper. The smartphone and tablet would hurry that demise along, they said, leading to an era where print media was a novelty at best. We know now that that's hardly the case—according to USA Today, e-book sales are up 4,456 percent since 2008, but still account for just 20 percent of total book sales—and to some extent, the reverse has been true. "In the digital age in which we live, consumers are rediscovering the importance of tangible objects that have permanence," said Diane O'Connor, director of public relations for Mohawk, Cohoes, N.Y. "We've seen a resurgence of consumers who want the tactile experience of reading a magazine or a report on fine paper."
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- Diane O Connor