Danger Ahead?
Though increasing in frequency, the threat of direct sales might be less than expected.
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The answer, it turns out, is both “yes” and “no.”
WHY DIRECT SALES ARE INCREASING
The first question with direct selling is always, “Is it happening more?” And for now, the answer seems to be “yes.” Suppliers are diversifying their revenue sources, opening up new avenues for sales. Sometimes these avenues are parallel to your business, not crossing over with your client pool, and sometimes they’re not. Jeff Scott, CEO of Tigard, Oregon-based DocuSource Print Management, a Safeguard company, explained why suppliers are opening new sales channels, and how they might affect your business.
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Michael Cornnell
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