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Without the sales presentation, there can be no sale. It is, then, the foundational step in the sales process. Everything that happens before is preparation for the presentation, and everything that happens afterward is the result of the presentation.
You would think, then, that every salesperson is well-trained in the science of making an effective sales presentation—but that isn't the case. Left to learn on their own, many salespeople make the same mistakes over and over again. Here are the three most common ones:
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