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“In terms of positioning ourselves in the marketplace, we are going beyond the traditional purchasing relationship and getting in front of marketing, finance and [human resources] departments where we can talk about the whole breadth of value of WorkflowOne’s services, and not just focus on the traditional products that we once provided,” said John Nicely, vice president of marketing and strategic sourcing. “And, as part of our value proposition, we always promote some sort of ROI for the customer.”
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Maggie Dewitt
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